Professeur, Université Libanaise- Faculté de Lettres et des Sciences Humaines- Centre de Langues et de Traduction, Membre du CRESH (Centre de Recherche et d’Etudes en Sciences Humaines de l’Université Libanaise)
Fonctions et responsabilité
Enseignante-chercheure et directrice du Master en Négociation Commerciale Internationale
Membre des associations et réseaux savants
IARSic
Axes de recherche et mots-clés
Communication- Propagande- Identités collectives- Identité nationale- Image de marque nationale
Publications (sélection)
“Marching Women: Grassroots Nationalism to Shape Collective Identities”. The role of women during the Lebanese Intifada. Orient Institute Beirut and Friedrich Ebert Foundation (February 2021)
“Populism, Identities and Social Movements in Lebanon: From a Sectarian identity to a Popular one?”, HYPOTHESIS, Journal for Social Sciences and Philosophy, (vol 3(2)/December 2020) (https://hypothesis.uvt.ro/hypothesis-no-2-issue-2/)
“Food culture: an effective tool to build Lebanon’s national identity”, CRESH, Journal of the Faculty of Letters and Human Sciences, Lebanese University (March 2020)
“The impact of gender gap on nation branding and country’s image and reputation: Case studies from the Arab world”, ESSACHESS, Journal for Communication Studies, France (vol. 12(24)/December 2019) (https://www.essachess.com/index.php/jcs/article/view/471)
“Student’s exchange programs between China and Lebanon: Contributions, limitations and pedagogical implications”, CRESH, Journal of the Faculty of Letters and Human Sciences, Lebanese University (November 2019)
Réseaux sociaux
https://www.linkedin.com/in/zeina-tohme-adaime-phd-92245033/
